Spartan Group

Spartan Group

Client:

Spartan Group

Year:

2025

Category:

SEO

BG Pattern

Creative UX Web Design

Spartan Group came to us with a clear vision — build a site that feels like trust. As a family-owned construction company growing fast across Texas, they needed a digital presence that reflected their precision, professionalism, and heart for helping people feel at home.

We built a website that mirrors the way Spartan works in real life: clean, organized, and grounded in craftsmanship. Every layout choice was made to simplify decision-making for homeowners — from the warm color palette inspired by wood and stone to the clear structure that guides visitors through services, reviews, and real project photos.

The result? A digital home that feels personal, powerful, and built to last — just like their work.

Creative Copywriting

We didn’t write this site to “sell construction.” We wrote it to tell a story about trust.
Our copy approach focused on clarity, calm, and confidence — using the same tone Allen and his team use when they sit down with clients at their kitchen table.

From headlines that sound like real conversation (“Your kitchen should make daily life easier”) to FAQ sections that educate instead of overwhelm, every word was designed to help homeowners feel seen, informed, and safe choosing Spartan.

The voice of the brand became clear: honest, neighborly, and proudly hands-on. It’s not about hype — it’s about helping Texans live better indoors.

S.E.O. Google Ranking

For Spartan, visibility meant more than traffic — it meant trust at scale. We built their SEO strategy around real search intent from North Texas homeowners, combining clear local signals with natural, human-centered writing.

Each page was structured with focused keywords like “kitchen remodeling in Plano” and “home remodeling contractor in Texas,” but never at the cost of flow or authenticity. We treated SEO as storytelling with purpose — every section educates, reassures, and builds credibility.

Now Spartan’s site is set up to rank locally while speaking directly to the people they serve — a foundation for long-term growth built on craftsmanship, communication, and care.

Ready to transform your brand?

Here's what our
customers are saying!

We get it. Hiring a creative team comes with a lot of questions. That’s why we’ve answered the most common ones right here. Whether you're wondering how SEO fits in, what tools we use, or if we design things like business cards (spoiler: we do), this section is here to give you clarity before we even hop on a call.

Allen Badenhorst

Spartan Group

“Before Purple Cow, our website was written by an SEO guy who didn’t know the first thing about construction. It felt flat and disconnected from who we are. Kevin and the team completely flipped that — they brought the heart of our story, our family, and even our journey from Africa into the design. It finally sounds and feels like us."

Here's what our
customers are saying!

We get it. Hiring a creative team comes with a lot of questions. That’s why we’ve answered the most common ones right here. Whether you're wondering how SEO fits in, what tools we use, or if we design things like business cards (spoiler: we do), this section is here to give you clarity before we even hop on a call.

Allen Badenhorst

Spartan Group

“Before Purple Cow, our website was written by an SEO guy who didn’t know the first thing about construction. It felt flat and disconnected from who we are. Kevin and the team completely flipped that — they brought the heart of our story, our family, and even our journey from Africa into the design. It finally sounds and feels like us."

Here's what our
customers are saying!

We get it. Hiring a creative team comes with a lot of questions. That’s why we’ve answered the most common ones right here. Whether you're wondering how SEO fits in, what tools we use, or if we design things like business cards (spoiler: we do), this section is here to give you clarity before we even hop on a call.

Allen Badenhorst

Spartan Group

“Before Purple Cow, our website was written by an SEO guy who didn’t know the first thing about construction. It felt flat and disconnected from who we are. Kevin and the team completely flipped that — they brought the heart of our story, our family, and even our journey from Africa into the design. It finally sounds and feels like us."