Creative Web Design
Watsons needed a website that felt as trustworthy and approachable as their family business. We set out to design a site that’s clean, warm, and easy to navigate—showcasing real projects, happy clients, and the full range of services. Every detail, from the service area map to the testimonials, was built to help homeowners feel confident and cared for from the very first click.
Copywriting
Roofing and remodeling can be stressful, but Watsons stands out by making the process simple and personal. Our copywriting focused on their story—generations of expertise, honest advice, and a hands-on approach that puts people first. We used relaxed, friendly language to highlight their values, their “prodigal son” warmth, and the relief clients feel when Watsons is on the job. Every word is designed to build trust and make the next step easy.
Search Engine Optimization (SEO)
For Watsons, being visible online means more families can find a contractor they can truly rely on. We built their SEO strategy around the real needs of homeowners—roof repairs, exterior upgrades, and peace of mind. By targeting local keywords and optimizing every page for clarity and speed, we made sure Watsons shows up when it matters most. The result is a steady stream of new leads and a reputation that keeps growing with every project.
Ready to transform your brand?
Here's what our
customers are saying!
We get it. Hiring a creative team comes with a lot of questions. That’s why we’ve answered the most common ones right here. Whether you're wondering how SEO fits in, what tools we use, or if we design things like business cards (spoiler: we do), this section is here to give you clarity before we even hop on a call.
Allen Badenhorst
Spartan Group
“Before Purple Cow, our website was written by an SEO guy who didn’t know the first thing about construction. It felt flat and disconnected from who we are. Kevin and the team completely flipped that — they brought the heart of our story, our family, and even our journey from Africa into the design. It finally sounds and feels like us."
